10.19.2012

It's Time! {New Company Name and Logo Reveal}

You know when someone tells you a secret, and it makes you so happy that you want to share that secret with the whole world, but you can't?  Yah, that was me, these past few weeks.  I'm so excited that today is finally the day I can share our new company name and logo!  Without further adieu, I present to you:


We decided to go with 'Reverie' as our new company name because the word, by definition, perfectly illustrates not only our fun and whimsical style, but the client experience we want each one of our clients to have when working with us.  To sweep our clients off their feet and take their dreams and run with them; that's what we're all about.  So it's only fitting that our name and logo reflect those values that are instilled so deep within us, and in the company.

And while we love weddings (love love LOVE weddings!), we want to keep the door open to other events in the future, as we grow.  So in the end, 'Bella Bridal Consultants'-- our current name-- just isn't cutting it any more.  We're way more creative than just 'consultants', and more well-rounded than the word 'bridal' implies.  

In the end, we want our clients-- both present and future-- to find comfort in knowing that throughout this transformation process, nothing about your experience with us will change.  No, scratch that.  It will change.  But only for the better.  Along with our new company name and look, we're working behind the scenes to improve the Client Experience, mapping out what each one of you will experience with us (mostly planned, but with some surprises for you along the way!).  We're bringing even more structure to the planning of our events, and a bit more whimsy-- more reverie-- along the way.

We're so thankful to have found Ross and Jess, our re-brand extraordinaires who, ironically, are also a husband and wife team, just like us.  And although we're just revealing our new company name and logo to you now, we've seen their amazing design concepts for our website and other colatteral.  It.  Is.  Awesome.  Like nothing I've ever seen before, especially within the wedding industry.  I look forward to sharing bits and pieces with you along the way.  So here's to a new beginning, a fresh start, and a step closer to being the best company we can be.

xoxo
Kristin

7 comments:

Lorin C said...

So so so excited for you guys!! Reverie is PERFECT! Can't wait to see the new website!

Valerie said...

Congrats Kristin! I absolutely love the new name and logo! I can't wait to see the rest of the brand and where you take the company.

Naomi said...

YAAAAAAAAAAAAAAAAAAAAY!! I love the name so much! It just suits you. It's going to be so much fun seeing what you do and all the things you have planned. I'm a big supporter of change...scratch that, I'm a big supporter by nature! I'm really excited for you and since I have not finished my Friday post...look out for something special on it today!!! This is fantastic....oh and the font of your new name...sweet! XO

Jason Jani said...

Kristin and Adam,

Congratulations on the branding evolution. Best of luck with the update and all things in store for Reverie Events.

Keep up the good work and look forward to future Reverie - SCE - "events"

:)

Jason

jacin {lovely little details} said...

yay!!!! congrats!! love the new name :)

Kathi R Evans, ABC (TM) said...

Amazing! Wonderful! Fantastic! So proud of both of you! Keep up the fabulous work.

bonafidebride said...

Thanks so much! Every step of this re-brand is such a relief, because with each step, it feels more and more like 'us'. It's a sense of renewed energy, and I'm so pumped for the day we're able to launch. So thankful for all the support along the way!